DETERMINE PRODUCT / MARKET FIT

Key steps

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Define Points

Set clear audiences & messages based on who who you believe will buy your product, and why they will buy

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Refine

Recombine best market points to test deeper niches and possible adjacencies

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Test in Market

Run ads to key audiences, split testing messages to understand where engagement & sales are highest

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Establish Profit

Assess which market points offer the most profit based on available sales volumes & marketing costs

Define go to market

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Define market segments

Detail the types of customers who will quickly understand and pay for your offering. If possible, audiences should be kept relatively large (1M+ people) to ensure sufficient sample size for analysis. 

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Express saleable value propositions

Distill the particular facets of your offering that will motivate someone to give you money.