Key steps

Define Points

Set clear audiences & messages based on who who you believe will buy your product, and why they will buy


Recombine best market points to test deeper niches and possible adjacencies

Test in Market

Run ads to key audiences, split testing messages to understand where engagement & sales are highest

Establish Profit

Assess which market points offer the most profit based on available sales volumes & marketing costs

Define go to market

Define market segments

Detail the types of customers who will quickly understand and pay for your offering. If possible, audiences should be kept relatively large (1M+ people) to ensure sufficient sample size for analysis. 

Express saleable value propositions

Distill the particular facets of your offering that will motivate someone to give you money.