DETERMINE PRODUCT / MARKET FIT
Set clear audiences & messages based on who who you believe will buy your product, and why they will buy
Recombine best market points to test deeper niches and possible adjacencies
Test in Market
Run ads to key audiences, split testing messages to understand where engagement & sales are highest
Assess which market points offer the most profit based on available sales volumes & marketing costs
Define go to market
Define market segments
Detail the types of customers who will quickly understand and pay for your offering. If possible, audiences should be kept relatively large (1M+ people) to ensure sufficient sample size for analysis.
Express saleable value propositions
Distill the particular facets of your offering that will motivate someone to give you money.