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Understand Your Customer
Gain deep insights into who your customers are, what drives them, and how to effectively tailor your offering to meet their needs.
CLIENT QUOTE
Define market segments
Detail the types of customers who will quickly understand and pay for your offering. If possible, audiences should be kept relatively large (1M+ people) to ensure sufficient sample size for analysis.
Express saleable value propositions
Distill the particular facets of your offering that will motivate someone to give you money.
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