BUILD THE  GROWTH ENGINE

Design Principles

Stay Lean

Conserve cash and ensure that all activities move towards profit generation

Engage Reality

Reach people who are ready to pay for the offering in the near term

Learn Logically

Ground all decisions in data based on significant sample sizes and defined outcomes

Prepare Scale

Deliver ads through scalable platforms and strategies that can be rapidly expanded

Goals

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CONSERVE CASH

FIND REPEATABLE CUSTOMERS

LEARN QUICKLY

KNOW WHEN TO PIVOT

Capture & Generate Demand

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