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BUILD THE  GROWTH ENGINE

Design Principles

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Stay Lean

Conserve cash and ensure that all activities move towards profit generation

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Engage Reality

Reach people who are ready to pay for the offering in the near term

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Learn Logically

Ground all decisions in data based on significant sample sizes and defined outcomes

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Prepare Scale

Deliver ads through scalable platforms and strategies that can be rapidly expanded

Goals

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CONSERVE CASH

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FIND REPEATABLE CUSTOMERS

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LEARN QUICKLY

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KNOW WHEN TO PIVOT

Capture & Generate Demand

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<  Determine Product/Market Fit

Optimize for profit >

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