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A New Way Of Life


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Housing Women & Children. Reuniting Families.

A New Way of Life is a holistic reentry program that has teams dedicated to housing, legal services, workforce and education development, and advocacy. Since their establishment, they have provided housing to over 1,200 formerly incarcerated women, helped reunite more than 400 women with their children, and provided pro bono legal services to more than 3,400 community members with conviction histories.


A New Way of Life Reentry Project promotes healing, power, and opportunity for formerly incarcerated people by taking a multifaceted approach to mitigating the effects of, and ultimately eliminating, mass incarceration.


The Open Oceans Difference


A New Way Of Life has a history of success in growing their organization. While they accomplished a lot without a Google Ad Grant, they were missing an opportunity to reach potential new allies through Google Search. Open Oceans helped A New Way Of Life procure an Ad Grant from Google and launch ad campaigns designed to raise awareness of their mission and continue to grow their community of people who want to help others in need. With continued management and optimization of their Ad Grant - A New Way Of Life’s ads have now been seen by nearly 100,000 people and thousands of new users have visited their site.

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